Unfiltered Minds

the boring bit

Privacy Policy

Last updated: 3 October 2026

1. Introduction

This Privacy Policy explains how Unfiltered Minds Ltd ("Unfiltered Minds", "we", "us" or "our") collects, uses, shares and protects personal data when you use our website at unfilteredminds.co.uk (the "Website"), sign up to receive our free resources or emails, join the AuDHD Unfiltered waitlist or membership, or otherwise contact us. It also explains your rights under the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 ("PECR").

2. Who we are

Unfiltered Minds Ltd is the controller of your personal data. We are a private limited company registered in England and Wales under company number 16573078, with our registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are registered with the Information Commissioner's Office under registration number [ICO registration number].

We are not required to appoint a Data Protection Officer. Please direct any questions about this policy or your personal data to info@unfilteredminds.co.uk.

3. The personal data we collect, our purposes and our lawful bases

We only collect personal data that you provide to us directly, or that is generated when you use the Website.

3.1 Free resources

When you request one of our free resources (the AuDHD Life Planner, The Morning Regulation Reset or The Mini Easy Eating System), we collect your first name, your email address and a record of whether you have opted in to marketing emails.

  • Purpose: to send you the resource you requested.
  • Lawful basis: performance of a contract, or taking steps at your request (Article 6(1)(b) UK GDPR).
  • If you do not opt in to marketing emails, we will use your details only to deliver the resource.

3.2 Marketing emails, newsletter and waitlist

When you opt in to our emails, subscribe to our newsletter (The Unfiltered) or join the AuDHD Unfiltered waitlist, we collect your first name, your email address and, if you choose to provide it, your preferred membership tier.

  • Purpose: to send you marketing emails, our newsletter, waitlist updates and information about the launch of AuDHD Unfiltered.
  • Lawful basis: consent (Article 6(1)(a) UK GDPR and regulation 22 PECR). You may withdraw your consent at any time using the unsubscribe link in any email or by contacting us. Withdrawal does not affect the lawfulness of processing carried out before you withdrew.

3.3 Speaking enquiries

When you submit a speaking enquiry, we collect your name, email address, organisation, proposed event date and any details you provide about your event.

  • Purpose: to respond to your enquiry and arrange any engagement.
  • Lawful basis: our legitimate interests in responding to business enquiries and arranging speaking engagements (Article 6(1)(f) UK GDPR). We will only add you to our mailing list if you tick the box to say you want our emails.

3.4 AuDHD Unfiltered membership

When you become a member, we collect your account details (including your name and email address), your profile information, the content you post in the community, your membership tier and records of your payments. Payments are processed by our community platform's payment provider. We do not receive or store your full payment card details.

  • Purpose: to provide, manage and administer your membership, and to keep financial records.
  • Lawful basis: performance of a contract (Article 6(1)(b) UK GDPR) and compliance with our legal obligations, including tax and accounting requirements (Article 6(1)(c) UK GDPR).

3.5 Correspondence

When you email us, we collect your name, email address and the content of your correspondence.

  • Purpose: to respond to you and keep a record of our communications.
  • Lawful basis: our legitimate interests in responding to and managing correspondence (Article 6(1)(f) UK GDPR).

3.6 Website use

When you visit the Website, our hosting provider automatically records technical information, including your IP address, browser type and the date and time of your visit. Our Instagram feed is displayed using a third-party service, which also receives your IP address in order to display the content.

  • Purpose: to operate, secure and maintain the Website and display its content.
  • Lawful basis: our legitimate interests in operating a functional and secure website (Article 6(1)(f) UK GDPR).

3.7 Reduced price applications

When you apply for our reduced Tier 2 price, we collect your first name, your email address and your confirmation that your income is below the stated threshold. We do not ask for evidence of your income.

  • Purpose: to assess your application and send you details of how to join at the reduced price.
  • Lawful basis: taking steps at your request before entering into a contract (Article 6(1)(b) UK GDPR).

3.8 Digital product purchases

When you buy a digital product from us, such as a Notion template, we collect your name, your email address and a record of your payment. Payments are taken through a payment link provided by our bank, Tide. We do not receive or store your full payment card details.

  • Purpose: to take your payment, send you your product, help you if something goes wrong with it, and keep financial records.
  • Lawful basis: performance of a contract (Article 6(1)(b) UK GDPR) and compliance with our legal obligations, including tax and accounting requirements (Article 6(1)(c) UK GDPR).

4. Special category data

We do not ask for information about your health in any of our forms, and we ask that you do not include such information in them. As a member of AuDHD Unfiltered, you may choose to share information about your health, including any diagnosis, within the community. Where you do so, we process that information only to operate the community, on the basis of your explicit consent (Article 9(2)(a) UK GDPR), which you give by choosing to share it. You may delete your posts, or ask us to delete them, at any time.

5. Email tracking

Our marketing emails contain technology that tells us whether an email has been opened and which links have been clicked. We use this information to understand which content is useful to our subscribers. This processing is based on the consent you give when you opt in to our emails, and you may withdraw that consent at any time by unsubscribing.

6. Whether you are required to provide personal data

You are not under any statutory obligation to provide us with personal data. However, if you do not provide the information requested, we may be unable to send you a free resource, respond to your enquiry or provide you with a membership.

7. Automated decision-making

We do not carry out automated decision-making, including profiling, that produces legal or similarly significant effects concerning you.

8. Who we share your personal data with

We share personal data with the following service providers, who process it on our behalf as processors under written contracts and only in accordance with our instructions:

  • MailerLite: email marketing and delivery of free resources.
  • Circle: hosting of the AuDHD Unfiltered community, membership management and payment processing.
  • Tide: payment processing for digital product purchases.
  • Google (Gmail): email correspondence.
  • Netlify: website hosting, the speaking enquiry form and reduced price applications.
  • Behold: display of our Instagram feed on the Website.

We may also disclose personal data to our professional advisers (such as accountants, lawyers and insurers) where reasonably necessary, or where we are required to do so by law or by a court, regulator or other competent authority.

We do not sell your personal data.

9. International transfers

Some of our service providers store or process personal data outside the United Kingdom, including in the European Economic Area and the United States. Where personal data is transferred outside the UK, we ensure that it is protected by an appropriate safeguard recognised under UK data protection law, such as UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the International Data Transfer Agreement or International Data Transfer Addendum issued by the Information Commissioner. You may contact us for further information about these safeguards.

10. Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. These include using reputable service providers with recognised security standards, restricting access to our accounts and limiting the personal data we collect to what is necessary.

11. How long we keep your personal data

We keep personal data only for as long as necessary for the purposes set out in this policy:

  • Free resource requests without marketing consent: deleted within 60 days of the date of the request.
  • Marketing emails, newsletter and waitlist: until you unsubscribe or withdraw your consent. After this, we retain your email address on a suppression list to ensure we do not contact you again.
  • Reduced price applications: up to 12 months from the date of your application, or for the duration of your membership if you join.
  • Speaking enquiries and correspondence: up to two years from our last contact, unless a longer period is required for an ongoing business relationship.
  • Membership data: for the duration of your membership. Financial records are retained for six years from the end of the relevant tax year, as required by law.
  • Digital product purchases: six years from the end of the tax year in which you bought the product, as required by law for financial records.
  • Website logs: in accordance with our hosting provider's standard retention periods.

12. Your rights

Subject to certain conditions and exemptions, you have the right to:

  • be informed about how we use your personal data
  • access the personal data we hold about you
  • have inaccurate personal data corrected
  • have your personal data erased
  • restrict our processing of your personal data
  • object to our processing of your personal data, including an absolute right to object to direct marketing at any time
  • receive your personal data in a structured, commonly used and machine-readable format, and have it transmitted to another controller (data portability)
  • withdraw your consent at any time, where we rely on consent

To exercise any of these rights, please contact us at info@unfilteredminds.co.uk. We will respond within one month of receiving your request. We do not normally charge a fee.

If you are dissatisfied with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We would, however, appreciate the opportunity to address your concerns before you contact the ICO.

13. Age requirements

You must be aged 16 or over to request our free resources or subscribe to our emails, and aged 18 or over to become a member of AuDHD Unfiltered. We do not knowingly collect personal data from anyone below these ages. If you believe that someone under the relevant age has provided us with personal data, please contact us and we will delete it.

14. Cookies

The Website does not use advertising, analytics or other non-essential cookies or similar tracking technologies. If this changes, we will ask for your consent before setting them. The AuDHD Unfiltered community, hosted by Circle, uses cookies in accordance with Circle's own cookie policy.

15. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on the Website, with the date it was last updated. Where we make significant changes, we will notify affected individuals by email where appropriate.

16. Contact us

Unfiltered Minds Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: info@unfilteredminds.co.uk